"Top Dog"

Norwich University College of the Arts / FMPA2

Brief - Advertising & Promotion / HMV

Overview - The Brief was self negotiated a

nd therefore bared little restrictions in direction and possible media solutions. I set out to tackle a very prominent issue that had been gaining a lot of press heat and join forces with a strong corporate brand, that I felt would have something to say. It was a very familiar problem of illegal downloading and how the music industry is essentially losing out of quality acts due to lack of funding. I found this particular brief extremely enjoyable not to mention satisfying as it's an issue that I feel strongly about. The finals show a collection of ads, both poster and billboard size, accompanied by a piece of ambient media using a fictional busking spot conveniently placed outside an HMV store.